THE ASK
Nationwide Tour For A New Prada Fragrance Launch, Attracting Gen Z Target Audience
THE IDEA
A Traveling Pop-Up Paradoxe
THE SOLUTION
3-City Tour
Campaign Content Creation
THE TEAM
Creative Director: Kyra Taurman
Art Director: Christian Torres
Experiential Designer: Yuhan Wang
Producer: Jessica Schreiber
Graphic Designer: Nicole Flores
